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Social Media & Social Responsibility - Higher Education
Introduction
The Facebook data management and privacy accusation that implicated and ultimately led to the insolvency of the data analytical firm Cambridge Analytica in 2018 highlighted yet another aspect of the cyber risk phenomenon that has become part of everyday life for most people: the need to protect privacy in an age which personal information is a tradeable commodity.
The magnitude of the rise of social media can be easily demonstrated if we consider two of the major companies involved. ‘X’ formally Twitter, the global messaging platform, witnessed an increase in user numbers from approximately 30 million in 2010 to around 335 million in 2024. Facebook, the social network company, experienced an increase in users from approximately 100 million in 2008 to over 3.06 billion in the 4th quarter of 2023.
The benefits of social media are obvious to many. One particular example is Donald Trump, 45th President of the United States of America, who recognised the power of the medium, he frequently used the Twitter platform to communicate his thoughts and views to a following of over 79.7 million registered users, many of whom may like and share those messages with others. His unprecedented use of the social media platform as one of his primary means of presidential communication appears to be effective from a big-picture perspective as over three-quarters of Americans say they see, read or hear about Trump’s tweets a lot or a fair amount. He has gone on record to admit that he doubts he would have become the American President without the use of Twitter.
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