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Social Media & Social Responsibility
Introduction
The Facebook data management and privacy accusation that implicated and ultimately led to the insolvency of the data analytical firm Cambridge Analytica in 2018 highlighted yet another aspect of the cyber risk phenomenon that has become part of everyday life for most people: the need and desire to protect personal privacy in an age in which personal information is a valued and tradeable commodity.
The magnitude of the rise of social media can be easily demonstrated if we consider the monthly active user statistics of some of the most popular platforms. As of April 2024, the leading social media platforms had amassed monthly active user numbers that can be counted in the billions:
- Facebook 3.065 billion
- YouTube 2.504 billion
- Instagram 2.000 billion
- TikTok 1.582 billion
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